The mission of Pet Tails Magazine is to provide a vehicle for the exchange of stories and information about pets and wildlife that both entertain and educate.
The August/September 2014 issue of Pet Tails Magazine was the final print version of the free, bi-monthly publication that had been distributed throughout the Hampton Roads area of Virginia since 2004. In recent years, 20,000 copies had been distributed to all Wawa Food Markets and Harris Teeter Supermarkets within Hampton Roads. Pet Tails Magazine could also be found at Care-A-Lot Pet Supply stores, Pet Supplies Plus, numerous veterinarian offices and at rescue organizations.
With the dominating force of the Internet, the owners decided it would continue an online version of Pet Tails Magazine. Readers can find new articles from many of the same columnists found in the print version. Given its long history, the website is also a great source of archived information on caring for your cat, dog, bird, fish and exotic animals.
In the spring of 2004, Richard and Cindy Thibault left behind their engineering careers in the high stress environment of computer technology in Massachusetts and headed west. They spent four months traveling and exploring the United States in a 34 foot RV with their 3-year-old chocolate Labrador Retriever, Baxter. They came to settle in Virginia Beach, where the weather is warmer, the gardening season is longer, and the pace is slower. Cindy pursued her dream of running her own company, focusing on her love of animals. Richard pursued his dream of achieving a single digit handicap, focusing on his love of golf. (Cindy now operates an in-home pet care business From Wags to Whiskers, Inc.)
When an opportunity to purchase Pet Tails Magazine was presented to them in 2005, despite their lack of experience they took the leap. They grew it from a 16 page tabloid with a distribution of 8,000 to a 32 page magazine with a distribution of 20,000. Pet Tails Magazine gave non-profits an affordable advertising alternative (discounted 40%). Rescues and shelters were always listed in their directory free of charge and whenever there was open space to fill, a rescue or shelter was featured, again free of charge.
Sally Epply has lead the advertising sales effort for Pet Tails Magazine for the last four years. She grew up in a small town, Saybrook, Connecticut, where her family had lots of animals: parakeets, turtles, parrots, two cats, two old English sheepdogs, a Scotty, mice, hamsters, fish, guinea pigs and one skunk. Her poor mother and father never knew what Sally was going to bring home next. Fortunately, her parents also loved animals.
With a house located on the edge of a marsh, there was lots of wildlife to see and to learn about. Occasionally a red fox would jump the creek; swans and ducks were fun to watch; muskrats playing and swimming together were a delight to see. Wanting her children Nick and Liz to develop the same love for animals as she had, Sally surrounded them with animals — dogs, a cat, hamsters and birds.
Sally has worked selling advertising, photography and marketing for various animal publications, newspapers and websites. She has done this in Maine, Vermont, Delaware, Virginia and now Florida. While living in Virginia, she stumbled upon an issue of Pet Tails Magazine at a restaurant and liked it! She contacted Richard wanting to sell advertising for the publication. From that call a good friendship and business relationship developed.
Sally, her husband, Larry, and dog, Angus–a pug, now reside on Harbour Island in Tampa, Florida. She continues to sell advertising, promote artists and to help animal rescues.
Epply Family Artists
Both of Sally’s parents were wonderful artists. To order a print of Sleigh Rally, contact Sally at SallyEpplyAdvertising@gmail.com.